“I tried influencing my friends to pick up The Selection, or Red Queen, and they were just not having it.” Instead, “we showed them loads of images with some really popular music, and that was a huge success. “I think it all comes down to the fact that when you see a book, you’re like: ‘no more homework thank you very much.’” Mireille says. While this might sound like a reductive way to talk about books, the sisters know that these memes are an effective ruse to entice readers. As the sisters put it, it’s about “convincing you to read books based on their aesthetics”. When one of Elodie’s videos received 1,000 likes in a day, Mireille decided to join her, and the sisters now have some 284,000 followers and 6m likes one of their biggest hits was about E Lockhart’s We Were Liars, which flashes photos of dramatic and glamorous scenes on a beautiful coastline, summing up the book’s contents to thrilling music. But once she started, she couldn’t put it down, and set up her own TikTok account, through which she shared videos inspired by the mood, or “aesthetic”, of The Selection. The idea started after Mireille convinced her sister to try the young adult novel The Selection by Kiera Cass “I didn’t want to read. “I started reading again after six years when I came across BookTok for the first time last October,” says Mireille Lee, 15, who, with her 13-year-old sister Elodie, now runs the high-profile account on TikTok. These posts can attract millions of views, and rekindle an appreciation of books in young readers. “Books where the main character was sent to kill someone but they end up falling in love,” from “Things that bookworms do,” from “When you were 12 and your parents caught you crying over a book,” from way users are creating imagery inspired by what they are reading is so simple, and so clever Kat McKenna, marketing and brand consultant Those that do best are fun, snappy takes on literature and the experience of reading. Here, users – predominantly young women – post short videos inspired by the books they love. Wilson’s TikTok handle, is among the increasingly popular accounts posting on #BookTok, a corner of TikTok devoted to reading, which has clocked up 9.6bn views and counting, and has been described as the last wholesome place on the internet. “Every atom of your flesh is as dear to me as my own,” from Jane Eyre.
“Whatever our souls are made of, his and mine are the same,” from Wuthering Heights. “You have been the last dream of my soul,” from A Tale of Two Cities. Set to a melancholy soundtrack, the short video plays out as Wilson, an A-level student, holds up copies of the books with the quotes superimposed over them.
#The one by kiera cass sound track series#
I n August 2020, Kate Wilson, a 16-year-old from Shrewsbury, posted on the social media video platform TikTok a series of quotes from books she had read, “that say I love you, without actually saying I love you”.
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